33 lines
1.7 KiB
Markdown
33 lines
1.7 KiB
Markdown
# Where to Shop — Eastbourne (value research, 2026)
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User is in Eastbourne. Local options: Lidl, Sainsbury's, Co-op, Tesco Express
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(closest), and a local Londis (milk 2L £1.40). Memberships: Tesco Clubcard, Co-op member.
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## Price index (Which? 2026, ~93-item standard basket; Lidl = £160.70 baseline)
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| Supermarket | Basket | vs Lidl | Notes |
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|---|---|---|---|
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| Lidl | £160.70 | 1.00x | Cheapest discounter; furthest from user |
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| Tesco (Clubcard) | £188.45 | 1.17x | Clubcard Prices = real discount |
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| Sainsbury's (Nectar) | £187.86 | 1.17x | Mid; Nectar needed for this price |
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| Tesco Express | ~£196–203 | ~1.22–1.26x | Superstore + convenience premium; Clubcard applies |
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| Co-op | ~£209+ | ~1.30x | Membership = annual dividend, not instant |
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| Londis | varies | ~1.25–1.35x | Milk cheap (£1.40/2L); full basket pricier |
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## Multipliers used for per-store estimates in the weekly email
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- Lidl: 1.00
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- Tesco Express (Clubcard): 1.22
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- Sainsbury's (Nectar): 1.17
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- Co-op (member): 1.30 (dividend softens over the year, not at till)
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- Londis: 1.30 indicative, flagged rough
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## Recommendation logic (single shop)
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- Default: **Tesco Express** — closest to user + Clubcard Prices narrow the gap.
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Pragmatic given limited mobility during burns recovery.
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- If user prioritises price over proximity: **Lidl** (~£6 cheaper on a ~£28 list).
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- Co-op only if already there for something else; Londis for milk/top-ups.
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## Why proximity matters here
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User is a recovering burns victim — a long trip to Lidl may not be feasible daily/weekly.
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The ~17–22% price premium of Tesco Express is often worth the saved trip. The email
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states this trade-off explicitly so he can choose.
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