1.7 KiB
1.7 KiB
Where to Shop — Eastbourne (value research, 2026)
User is in Eastbourne. Local options: Lidl, Sainsbury's, Co-op, Tesco Express (closest), and a local Londis (milk 2L £1.40). Memberships: Tesco Clubcard, Co-op member.
Price index (Which? 2026, ~93-item standard basket; Lidl = £160.70 baseline)
| Supermarket | Basket | vs Lidl | Notes |
|---|---|---|---|
| Lidl | £160.70 | 1.00x | Cheapest discounter; furthest from user |
| Tesco (Clubcard) | £188.45 | 1.17x | Clubcard Prices = real discount |
| Sainsbury's (Nectar) | £187.86 | 1.17x | Mid; Nectar needed for this price |
| Tesco Express | ~£196–203 | ~1.22–1.26x | Superstore + convenience premium; Clubcard applies |
| Co-op | ~£209+ | ~1.30x | Membership = annual dividend, not instant |
| Londis | varies | ~1.25–1.35x | Milk cheap (£1.40/2L); full basket pricier |
Multipliers used for per-store estimates in the weekly email
- Lidl: 1.00
- Tesco Express (Clubcard): 1.22
- Sainsbury's (Nectar): 1.17
- Co-op (member): 1.30 (dividend softens over the year, not at till)
- Londis: 1.30 indicative, flagged rough
Recommendation logic (single shop)
- Default: Tesco Express — closest to user + Clubcard Prices narrow the gap. Pragmatic given limited mobility during burns recovery.
- If user prioritises price over proximity: Lidl (~£6 cheaper on a ~£28 list).
- Co-op only if already there for something else; Londis for milk/top-ups.
Why proximity matters here
User is a recovering burns victim — a long trip to Lidl may not be feasible daily/weekly. The ~17–22% price premium of Tesco Express is often worth the saved trip. The email states this trade-off explicitly so he can choose.